Institutional Advisory · Middle Market

Find the margin.
Build the brand.

Institutional-grade consulting and done-for-you improvement for owner-run businesses. Find what leaks, build what wins, and know what it is worth.

Sample Engagement

How a roofing contractor found $191,250 a year

Reprice two under-margined job types$0
Rebuild job costing on materials, labor and subs$0
Renegotiate shingle supplier against two competing bids$0
Re-quote liability insurance with three carriers$0
Refinance cash advance (~38% effective APR) into a term loan$0
Identified per year$0
Open the engagement file →
Direct AccessYou work directly with our analysts. Never a call center, never a runaround.
Built for SMEsMade for owner-run businesses, from roofing crews to trucking fleets. Not the Fortune 500.
Results in DaysWe surface findings and deliver finished projects in days, not weeks.
Fair, Up FrontConsulting starts with a free assessment; projects get a fixed quote before any work begins.

Our Insights

Written at the same desk
that does the work.

Short pieces on margin, debt, and what a business is actually worth. Written for owners, not for other advisors.

Monetary Policy

What a rate cut actually does to your loan payment

Translating the Fed headlines into the only question that matters at your desk.

Read it →

Private Equity

Why private equity keeps calling businesses like yours

The buyers have discovered Main Street. Worth knowing, even if you would never sell.

Read it →

Know Your Numbers

The five numbers every owner should know cold

Not forty tiles. Five numbers, knowable in an afternoon.

Read it →

Business Improvement

Your website is a salesperson. Your best or your worst?

Before anyone calls you they look you up, so your site goes on sales calls without you.

Read it →

Debt

What a merchant cash advance actually costs

Factor rates are not interest rates. How to find the real cost of the money leaving your account each morning.

Read it →

Margin

Gross margin is the number that compounds

A point of margin beats a point of revenue, and it keeps paying. Most owners chase the wrong one.

Read it →

Credit

The five documents that decide your rate

An underwriter forms a view in twenty minutes from five documents. Here is what each one says about you.

Read it →

Institutional Advisory · Middle Market

How we can help

Big companies keep advisors, designers, and systems people on call. Now your business does too.

Financial Consulting

Consulting that puts your business on its best path.

We go through your costs, debt, and pricing the way an investment bank would. We find where money is leaking, and fix it with you.

Business Improvement

Look the part, win the work.

Websites, rebrands, logos, and the materials your business runs on, designed and delivered in days at a fixed quote.

Both begin with a quick client account, about two minutes. The consultation is free, and projects get a fixed quote before any work begins.

Why Valoris

Big-Company Discipline,
Brought to Main Street

Financial Consulting

The world's top advisors spend their time on billion-dollar companies, while the businesses that actually build things and keep the country running (roofers, contractors, truckers) are left to figure it out alone. Valoris was founded to close that gap: we look at your business the way an investment bank would, find where value is being lost, and help you fix it.

Business Improvement

And because winning the next job takes more than clean books, Valoris also builds the things your customers actually see. A website that brings in calls. A brand that looks as established as you are. Materials that win the work. The same care, the same standard, delivered in days, not months.

01

Investment-Banking Insight

The same rigor investment banks bring to a major deal, applied to your books, your costs, and your operation.

02

Speed Without Shortcuts

Our process reads through your numbers fast, surfacing in days what a manual review would take weeks to uncover.

03

Aligned Incentives

Our engagements are structured around your results. We win when you keep more of what you earn.

Two practices, one firm

Pick the door
you need today.

Most owners feel both problems. Flip between them here: the money already inside the business, and the presence that wins the next job.

4 ways we create value Free first look before any fee Dollars not adjectives

Financial Consulting

Four Ways We
Create Value

Plain goals, measured in dollars: lower costs, cheaper money, more revenue, and clear numbers you can run the business on.

I

Cut Costs, Keep More Margin

We go line by line through what you spend, compare it against businesses like yours, and negotiate it down.

  • Full expense review and cleanup
  • Vendor and supplier renegotiation
  • Margin benchmarking against your industry

II

Fix the Debt, Free the Cash Flow

Expensive advances and loans quietly drain a business. We restructure what you owe so more of each job stays with you.

  • Restructuring high-cost advances and loans
  • Refinancing at better terms
  • Working capital and payment-cycle fixes

III

Grow What Works

Once the leaks are fixed, we help you put money behind the parts of the business that earn the most.

  • Pricing for profit, not just volume
  • New markets and service lines, evaluated properly
  • Buying another business, screened and vetted

IV

Know Your Numbers

Most owners fly blind between tax seasons. We set up clean monthly reporting so you always know where you stand.

  • Simple monthly reports that make sense
  • A dashboard of the numbers that matter
  • Forecasting for slow seasons and big decisions
6 services, fixed price 1 business day to a quote You own everything we make

Business Improvement

Done for You,
Ready in Days

The pieces your business needs to win work and run clean, designed, written, and built by Valoris. Tell us what you need; you will have a fixed quote within one business day.

01

Website Design and Build

A modern, fast site that makes your business look as good as your work, built to bring in calls, not just sit there.

  • Designed and built for you, mobile-ready
  • Contact forms, quote requests, click-to-call
  • Hosting, domain, and launch handled

From $1,500

02

Rebranding and Logo

A sharp, consistent identity for trucks, uniforms, cards, and everywhere your name shows up.

  • Logo design with print-ready vector files
  • Colors and typography chosen to fit your trade
  • A simple brand guide your whole team can follow

From $750

03

Marketing and Sales Materials

The materials that win jobs, professionally designed and written, ready to print or send.

  • Business cards, flyers, and service one-pagers
  • Capability decks and pitch presentations
  • Proposal and quote templates that close

From $400

04

Copy and Messaging

The right words for your website, emails, and estimates: clear, confident, and in your voice.

  • Website and service-page copy
  • Email and follow-up templates
  • Review responses that protect your reputation

From $350

05

Quotes, Invoices and Dashboards

Clean templates and simple trackers, built around how you actually work.

  • Branded invoice, quote, and estimate templates
  • Job-costing and expense trackers
  • A one-page monthly scorecard for the business

From $500

06

Get Found Online

Show up when local customers search, without paying for ads.

  • On-page SEO: titles, descriptions, site structure
  • Google Business Profile copy, ready to paste
  • Link previews and social cards that look professional

From $450

Starting prices for typical scope. Every project gets a fixed quote up front, before any work begins.

I

Tell Us What You Need

Create your account, or send a note below. A sentence or two about what you need is enough.

II

Fixed Quote, One Business Day

A clear price and timeline before any work begins. No surprises, no hourly meter.

III

Delivered in Days

Most projects arrive within a week, revisions included, and you own everything we make.

Not sure what you need? We will point you the right way.

How It Works

The Valoris
Framework

A disciplined four-step consulting engagement. No mystery, no jargon. You will know exactly where you are at every stage.

I

Full Business Review

We go through your financials, costs, and operation the way an investment bank would before a major deal.

II

Prioritized Plan

You get a ranked list of fixes and opportunities, each with its expected dollar impact and timeline.

III

We Execute With You

We do not drop a report and leave. We renegotiate contracts, source financing, and drive the work alongside you.

IV

Track the Results

Monthly tracking against the plan, so the gains stick and the business keeps compounding.

The Framework, In Practice

What an Engagement
Finds

Six sample engagements, drawn from the patterns we see most often in owner-run businesses. Details are illustrative composites, not named clients. Every business is different, but the leaks rarely are.

Engagement File · Sample

Roofing Contractor

Identified Per Year$0

The Model View · Sample

One Plan,
Three Statements

The roofing engagement , traced through a simplified three-statement model, the same lens an investment bank puts on a business. Pick any engagement above and the statements, margins and valuation all follow it. The toggle flips every figure at once.

Before Valoris

Profitability · Margins on Revenue

Same crews, same trucks, nearly the same revenue. What changes is how much of every dollar survives the trip to the bottom.

The top bar is the level, drawn on the same scale for every engagement (50% of revenue fills the track), with a tick where it started. Because a real year of work moves a margin by one to three points, that movement is small at this scale, so the strip underneath magnifies it: improvement runs to the right on a fixed three point range. Nothing is exaggerated, only enlarged.

Valuation · What the Business Is Worth

The margin is the work. The value is the proof. You do not have to be selling your business for this to matter. Most of the owners we work with never will. Valuation is simply the honest scoreboard: the clearest way we know to put one hard number on what a year of this work actually built for you.

The mechanics are simple. Nobody buys revenue; buyers buy earnings, and they pay a multiple of them. When a business gets tighter, two things move at once: there are more earnings to multiply, and each one is worth more.

What Your Ownership Is Worth

$0

More earnings to multiply$0
A better multiple earned$0
Less debt to clear$0

A simplified, illustrative model of the sample engagement: rounded figures, pre-tax, first full year, with valuation shown on an adjusted-earnings (SDE) basis. Your statements and your multiple will look different. Finding out how is what the free look is for. Want a rough number first? Try the savings calculator →

The Macro Desk · Live

Rates, Policy, and
the Buyers

Monetary policy, rates, and private-equity headlines from public feeds: the Federal Reserve, CNBC, and more. Links open at the source.

FOMC policy statement and the path implied for short-term business borrowing SLOOS standards, demand, and who is being turned down PE roll-ups continue across HVAC, plumbing and roofing Rates what reprices on your schedule and what does not Materials pricing against a fixed-price contract signed last spring

Why We Watch

Every Fed decision reprices your world: what the equipment loan costs, what the refinance saves, whether that cash advance is strangling you at 38% while banks lend at 8. We track the rate environment so your debt never runs on autopilot.

And The Buyers

We watch private equity, because PE has discovered Main Street, quietly rolling up HVAC, plumbing, roofing, and service businesses. Knowing what the buyers pay changes how you run yours, and what it is worth the day you are done.

Federal Reserve

Policy statement and the path implied for short-term business borrowing.

Sample item

CNBC

Small business credit conditions and what lenders are approving this quarter.

Sample item

Yahoo Finance

Private equity keeps buying Main Street service businesses at scale.

Sample item

Federal Reserve

Senior loan officer survey: standards, demand, and who is being turned down.

Sample item

The live site pulls this desk from a running feed of eight items. These four stand in for it. Wondering what this environment means for your numbers? Start the free look → or run the calculator →

V · Who You Will Work With

Work Directly With
Our Team

Whether it is a consulting engagement or an improvement project, our analysts and designers work directly with you, and are always available when you need them. Every engagement is handled personally, and you will never be passed to a call center or left waiting for answers.

Ready to see what your business is leaving on the table?

Get in Touch

Talk to Us

A question about consulting, an improvement project you would like quoted, or just not sure where to start? Send a note. It goes straight to our team, and you will hear back within one business day.

  • Response within one business day
  • Consulting starts with a free look, and projects get a fixed quote up front
  • Everything you share is held in confidence

Ready to start now? Create your client account →
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Send a Note

Tell Us About Your Business

Your information is confidential and never shared with third parties.

The Valoris Notes

Margins, rates, and the buyers.
In your inbox now and then.

Short, useful, plain English. Written at the same desk that runs the Macro Desk.

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